The world wants to know the reason for choosing an unconventional name like “Apple” for the brand and the logo of an apple with a bite taken out of it for the company. However, there is no precise answer to these questions, but just myths and logics. Let us explore these things one by one:
There is no story
Some people claim that there is no deep story or hidden meaning behind the Apple logo. The designer of the logo chose a bitten apple because it appeared to be an apple, even its size was significantly reduced. On the other hand, a complete apple would appear to be a cherry when its size was shrunk.
The Alan Turing story
A story that often crops up about the Apple logo is that the bitten apple is a mark of honor to Alan Turing. He was the man behind the foundation of modern computers. He pioneered the research about artificial intelligence as well as unlocked the codes of German wartime. He died ten years after the war ended, which is linked with Apple. Turing was never recognized for the work he had done and faced jail time for glaring indecency. He was given estrogen injections to ‘cure’ the homosexuality. Seeking freedom for all the humiliations, he had bit into an apple that he had laced with poison called cyanide. Alan Turing died in gloom in 1954, ten years after Normandy landings that used the intelligence garnered by Turing abundantly.
And, as the story unravels, the two entrepreneurs from Stanford were searching a logo to mark their computer establishment. They recalled Turing’s contribution towards their field. That is why; they chose an apple with a bite taken out of it, instead of a complete apple.
Even if the Turing story is never officially authenticated by Apple, but most employees of the company say it is true. You may also find many of them claiming it to be a myth.
The biblical theory and the contemporary story
Since Apple as a company represents knowledge, it chose a bitten apple because of many reasons. The biblical theory about Adam and Eve, and the story about an apple falling on the head of Sir Isaac Newton led to the adoption of a bitten apple as the Apple logo. The supporters of the Newton story also quote the name of Personal Digital Assistant of Apple, which was also called the Newton. However, the Newton was launched many years after the logo was created.
What does the logo designer has to say?
The designer of the Apple logo, Rob Janoff, says that he did not refer to the Newton theory or the biblical theory to draw inspiration for his logo. In addition, although he is allured by the connection with the story of Turing, he was not aware of it when he created the logo. Even the designer is not sure how he came up with the apple outline, but the reason for the bite taken out of it was definitely to overcome the problems of scale.